No dad, it’s not advertising…. No, it’s not marketing with.
I’ve told you 1,000 times, it’s PR.
But what does that mean?
PR, by definition, is, public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. More specifically, in my terms, public relations is the literal relationship with the public. It is making sure your company is being portrayed in the correct light–Crises are resolved in a calm and direct manner and better yet, prevented.
Perhaps the reason PR is often times confused with marketing and advertising is because though they have different goals, they use the same tools.
What I love about PR is how versatile it is, which is also one of the major benefits with majoring in PR rather than communications. From media relations to public affairs to crisis communications… the list of your future endeavors goes on and on.
Since social media has become such a large part in representing companies, we’ll look at that as an example.
For marketing, social media usage would be to promote and get the word out about products.
For public relations, social media usage would be to build a brand and connect with consumers or the public in general.
When I got into PR, all I knew about it was what was given in the description of the public relations homepage on Central Washington University’s website: Public relations has become an indispensable part of any organization, company, institution, or government trying to create a body of public opinion to support its mission, vision, or values.
In a world where everyone is so opinionated, it is crucial to have a middle groundsman bringing everyone together.
Before choosing to major in public relations, I had no idea what career I wanted. Truthfully, I still don’t know. But that’s the beautiful thing about public relations… I can change it up as long as I have the main core values of public relations: writing and verbal communication skills, work well under pressure, and a wildly creative mind.